A rather clever concept to promote a forthcoming haunted house attraction in Florida proved to be a bit too realistic for some people. According to a local TV station, the organizers behind the 'Torment Factory' haunted house in the city Gainesville recently sent a number of creepy-looking letters to various media outlets. The missives, covered in fake blood and designed to look like a ransom note, declared "I’ve been watching you. I've enjoyed your craft and can't wait to show you mine."
Unfortunately, the letters were so well-crafted that a number of recipients failed to realize that they were actually advertisements and, instead, thought they were being targeted by some disturbed individual. Authorities say that a number of people who received they letter promptly called police to report the unsettling piece of mail. "A lot of the people that called were thinking they had an actual stalker and were very frightened on this," said a representative with the Gainesville police department, "these went to people's homes and some went to businesses."
It was eventually determined that the letters had come from the soon-to-open haunted house and that they were only meant to generate a buzz about the business. Despite purposely avoiding threatening language or words that they thought could be misconstrued as menacing, the campaign was clearly more successful than even the organizers could have imagined, since they wound up making the news by way of the panic they can caused. The group has promised that future missives planned for before the grand opening will be "more fluffy and not so creepy."
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