The book and movie of Twilight have become instant megahits, HBO's True Blood is one of the biggest shows on premium cable, and the novels of Charlaine Harris and Stephenie Meyer are haunting the bestseller lists.
Werewolves, then zombies, then vampires take turns as movie monster of the month. Left4Dead, a zombie-hunting video game, has sold more than 2.5 million units since it appeared last fall.
The supernatural is everywhere, and a wildly popular genre has been loosed from the vault: the supernatural or paranormal romance.
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