The Blair Witch Project - 10th Anniversary Reunion Q&A
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In 1999, The Blair Witch Project set box offices alight, becoming one of the most profitable movies in cinema history.
Costing less than $100,000 (£60,000) to make and presented in documentary style, the low-budget horror flick went on to make $250m worldwide, thanks to an early online viral marketing campaign and good old-fashioned word-of-mouth.
Ten years on, the film - which recounts the disappearance of three young film-makers setting out to investigate a local witch legend in rural Maryland - still has the power to shock.
"We had this very basic and very primal foundation, which was fear of the woods, I mean, who isn't afraid of the woods at night?," says Eduardo Sanchez who, along with Daniel Myrick, wrote and directed Blair Witch.
He continues: "To me, the woods at night is a place where humans maybe used to feel at home there, but I think that now we fear them.
"It transmits not just culturally, but to people of all ages."
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